My career began with SketchUp PH, where I managed its social media presence. Initially, I had no solid strategy—just a desire to grow the page. By focusing on audience targeting and crafting a content strategy tailored to Architecture, Engineering, and Construction (AEC) professionals, I helped the Facebook page grow by 600 followers in just three weeks. That success ignited my passion for marketing.
By 2020, I transitioned into freelance digital marketing, taking on roles that involved managing brands, leading marketing teams, and executing impactful marketing campaigns. Over the years, I’ve worked with businesses across various industries to strengthen their online brand presence, streamline processes, and maximize their social media management efforts.
